OUR STORY

We are Diecast Heroes. We’re Tony and Carmen.

We make this magazine together — from our desks, our laptops and our own small, very real corners of the automotive and creative world.

Diecast Heroes is an independent magazine for builders and collectors who work on a 1:64 scale — and who care deeply about how and why they create.

It began in March 2020, when the world slowed down and travel stopped.
We were used to spending our lives travelling around the world to create content for SuperFly Autos. But within the first year of the world slowing down, we noticed we have finally the opportunity to pay more attention to the Diecast Community we used to see only in passing, and always admired.

From April 2021 we spent our time virtually inside workshops, home garages and creative spaces around the world and we started Diecast Heroes to shine a light on this amazing niche of custom diecast creators, collectors and enthusiasts.

It's always worth looking closer!

Although there is a cross over from the full-size cars, it's not always about the full-size car.

We don’t run our own studio.

We introduce people.

Diecast Heroes isn’t a place to commission custom builds.

It is a magazine built around people.

Every story begins with one person.
One build.
One idea.
One way of seeing cars in miniature.

We spend time listening to how someone works, how they think, how they arrive at a model, a colour or a concept — and we introduce them through a single, focused feature.

Their name.
Their channels.
Their voice.
Their way of working.

Always visible.

We care far more about the thinking behind a build than the perfection of the outcome.

How Diecast Heroes works

For every issue, we set a theme — not as a brief and not as a rule — but as a shared starting point, this in turn opens a small creative world.

An idea people can step into, interpret in their own way, and make personal at their own workbench.

Builders and collectors choose how they want to respond.

Some follow the theme closely.
Some bend it.
Some use it as a reason to try something new and challenge their own creativity.

We stay close to that process.

We listen to how the work comes together.
We pay attention to the choices, detours and small decisions that shape each build.

And we shape every feature as an introduction.

Why this matters to us

We’ve learned that most people arrive in this hobby quietly but passionately.

By chance.
By curiosity.
By needing something steady and creative in their lives.

Many don’t know how wide this world really is.
Many have never seen how differently others think, build and collect.

We love the moment when someone writes to us and says:

“I had no idea there were so many of us.”

That moment — when creators begin to recognise each other — is what keeps us doing this.

We don’t try to lead the culture.

We simply hold a space where it can see itself.

Our magazines

Diecast Heroes is published as a print and digital magazine.

Each issue brings together builders and collectors responding to one shared theme — each in their own way.

Our magazines remain available over time, because we see them as collectable records of the people and creative moments that shape this community.

We publish slowly and carefully.

And we treat every contribution as something personal, not as content.

Who publishes Diecast Heroes

Diecast Heroes is published by Matthews Creative, an independent UK publishing studio and rights holder.

Matthews Creative provides the publishing spine behind our work — including editorial governance, production and publication infrastructure.

Diecast Heroes remains its own editorial world, voice and community.

If you’re here because you’d like to take part

We open new themes regularly and invite builders and collectors from around the world to respond.

If you’d like to be considered for a future issue, you’re welcome to get in touch with us at:

editor@diecastheroes.com

We read every message ourselves.

Always.

JOIN THE DIECAST HEROES COMMUNITY